Guangdong Eagle Gifts Company, located in Haizhu district, Guangzhou, is one of China's leading exporters of art and craft products. By successfully integrating traditional Chinese culture with the demands of the Western market, the company has propelled traditional crafts into the international market.

Zhou Zongyou (R) and Luo Huiping (L), the founders of Guangdong Eagle Gifts Company. [Photo/WeChat account: gzhzfb]

Confronted with the inherent challenges of early-stage entrepreneurship, the company underwent training and learning, strategically leveraging platforms like the Canton Fair to normalize and expand its business operations. Over time, the company successfully established its presence in Guangzhou, nurturing industrial talents and accumulating valuable industry experience and resources. In 2004, the production of Christmas balls surged from 9 million to 300 million units.

In its later development stages, the company achieved innovative transformation by investing in long-term technological upgrades and innovation, leading to the automation of its craft processes. This transformation turned the company into a high-tech enterprise with over 400 patents. It has been recognized as a key national cultural export and high-tech enterprise.

Christmas ornaments made by Guangdong Eagle Gifts Company. [Photo/WeChat account: gzhzfb]

The company incorporated Chaozhou fabric art techniques into its product design, creating exquisite fabric doll products that are widely exported overseas and have become popular holiday decorations in Western households.

It has achieved cultural export and market recognition. The sales of its independent brand on Amazon have exhibited consistent growth year after year, culminating in a steady development that resulted in a revenue of 429 million yuan ($59.8 million) in 2022.