Inman, a cotton and linen women's wear brand under Guangzhou Huimei Group, has achieved excellent development results after undergoing transformation and creating brand stories.

In 2005, Fang Jianhua, now chairman of Huimei Group, decided to join Alibaba's TrustPass and entered the e-commerce industry. On Nov 11, 2013, Inman skyrocketed into the spotlight with its astonishing single-day sales volume of 126 million yuan, firmly claiming the top spot in nationwide women's clothing sales. This marked Huimei's transformation from being an Original Equipment Manufacturer (OEM) to becoming a successful retail brand.

In 2022, Inman announced major discounts that amounted to 15 million yuan in total. It also announced that it planned to open 100 new flagship stores. During the Singles' Day period in 2022, Inman's gross merchandise volume (GMV) increased by 66 percent compared to the previous year, and it continued to grow by another 44 percent in the first half of 2023.

Inman has developed an omni-channel retail model that works both online and offline. There are currently 600 thriving Inman stores across China that utilize innovative sales strategies, such as live streaming.

An Inman storefront. [Photo/WeChat account: gzhzfb]