The 134th China Import and Export Fair, or Canton Fair – currently taking place in Guangzhou, capital of South China's Guangdong province – is showcasing the appeal of Chinese traditional culture and craftsmanship by displaying various new creative products.

Of these, the Dehua white porcelain series exhibites the warm, bright and elegant beauty of the country's famed porcelain – in the process highlighting the uniqueness of Chinese culture to the world.

The memorial plate of the Canton Fair site is designed with the theme of a treasure flower and the six petals record the five sections of the Canton Fair exhibition hall.  [Photo/WeChat account: gzhzfb]

In addition, city tour-themed badges and blind box bookmarks are using cities landmarks and regional culture as design backgrounds, promoting more representative cities to global visitors and businesses.

A view of the city tour-themed badges and blind box bookmarks. [Photo/WeChat account: gzhzfb]

What's more, the Guangcai commemorative ceramic tray and other intangible cultural heritage works are displaying the charms of Guangcai's traditional colors and exquisite craftsmanship at the Canton Fair – which runs to Nov 4.

To cap it off, the "Fenghua" series of creative products at the Canton Fair – featuring such elements as the Canton Fair logo, architecture and traditional Chinese colors – are highlighting the artistic handling of colors and are receiving a warm welcome from the market.

Many of these new products were developed in collaboration with outstanding exhibitors at the Canton Fair, effectively showcasing Chinese brands and conveying Chinese culture to the world.