Results from the Guangzhou Brand Story Short Video Collection Activity for 2023 were recently announced - and videos about companies from Guangzhou city's Haizhu district were among the top 80, with three ranking in the top 30 for outstanding work.
One video was about Guangzhou Zhujiang Brewery, an up and coming beer producer. In 1997, it created the first bottle of pure draft beer in China.
The company has established a new retail system and adopted a smart operations model that combines digital marketing and intelligent production.
The beer production line at Guangzhou Zhujiang Brewery is intelligent and automated. [Photo/WeChat account: gzhzfb]
Elsewhere, Canton Tower Cultural Tourism Development's work is all about the Canton Tower, as it is the operator of the soaring edifice that stands at the intersection of Guangzhou's new central axis and the Pearl River landscape axis.
With a total height of 600 meters, it is currently the tallest sightseeing tower in China and the third tallest in the world. It has won over 30 domestic and international architectural awards.
A stunning vista of the Canton Tower. [Photo/WeChat account: gzhzfb]
The work of Guangzhou Yixian E-commerce is about its Perfect Diary, a cosmetic brand established in 2017. Perfect Diary has launched over 700 high-quality makeup products. As a successful case of a Chinese trendy beauty brand, Perfect Diary is said to showcase local consumer confidence in Chinese culture.
Perfect Diary lipstick is said to be a particular hit with young women. [Photo/WeChat account: gzhzfb]