Haizhu held a cultural meeting on July 27 at Xiaogang Park. The organizers invited five representatives from cultural enterprises to share insights and information about their successful business models and to discuss how to promote traditional Chinese culture.

Haizhu holds a meeting on how to promote traditional Chinese culture. [Photo/WeChat account: gzhzfb]

Meng Xiaohua, deputy director of promotions and communications at Guangzhou Exception, said that as a Chinese original designer brand with a 27-year history, the company was a staunch advocate of art depicting and representing contemporary social life. She added that it was committed to presenting its thoughts on design, art and aesthetics through clothing.

Meng Xiaohua, from Guangzhou Exception, shares her ideas about promoting traditional Chinese culture. [Photo/WeChat account: gzhzfb]

The company applies intangible cultural heritage to the clothing industry through contemporary artistic techniques, aiming to take the brand international and to promote traditional Chinese culture.

Yan Bing, vice president of WinSing Animation shared the development history of Chinese animated films. She said that in order to tell a good Chinese animated story, it was necessary to convey the essence of traditional culture in a rational manner, allowing the audience to experience the impact of culture and develop a strong empathy for it.

WinSing Animation is currently in the process of producing four Chinese animated films, with two animated movies set to be released next year.

Li Yin, manager of 37 Interactive Entertainment, said that telling Chinese stories well should incorporate some new elements. The games released by the company integrate into traditional Guangdong culture, which Li said was conducive to its inheritance and development.

Qu Jing, vice president of the Huimei Group, said that young people today had a stronger cultural self-confidence compared with the previous generation and they had a strong sense of identification with traditional Chinese culture. She said she aimed to help convey the beauty of this culture through such products as clothing.

Xie Qian, the planning director of Cloud Being, said that as a company dedicated to building an integrated platform for smart cultural tourism, it focused on digitizing cultural relics and using digital technology to empower traditional Chinese culture. This allowed visitors to understand the stories behind cultural relics, Xie added.