Zhenyuan Culture Group is focused on developing the whole cultural creativity industrial chain. It is located in UP+ Wisdom Valley on West Street in Hongweixin village, Haizhu district.

Zhenyuan Culture Group has planned and executed more than 7,000 projects in more than 200 cities across the country. Among them, the "Meet the Sea" light show was included into the top ten national tourism science and technology innovation projects by the data center of the Ministry of Culture and Tourism in 2021.

The "Meet the Sea" light show. [Photo/WeChat account: gzhzfb]

The company's production value in the first year of operation reached 15 million yuan ($2 million), its production value in its second year exceeded 36 million yuan, while that of its third year reached 78 million yuan, showing that its growth rate doubles annually.

This year, the company explores and embraces the changes brought about by the digital age. At present, the company has formed a two-line business model of "offline activity experiences + online digital marketing".

Liang Zhenyun, the company's founder, said that the company has been working on an original IP with its own characteristics, so as to avoid homogenization competition.