The finals and awards ceremony of the 2022 Guangdong-Hong Kong-Macao Greater Bay Area (GBA) College Students Creative Festival were held in Haizhu on May 13.

The finals and awards ceremony of the 2022 GBA College Students Creative Festival are held in Haizhu. [Photo/Yangcheng Evening News]

The competition received nearly 2,000 entries from more than 130 universities. The winners came from Jinan University, South China Normal University, South China Agricultural University, Guangzhou University and Guangdong University of Finance and Economics.

This year's competition included a Hong Kong sub-division, themed "Hong Kong Intangible Cultural Heritage Items", to promote the development of Hong Kong's cultural industry. Five teams from the Hong Kong division made it to the final round in Guangzhou.

The creative entries are on display at the awards ceremony. [Photo/Yangcheng Evening News]

The competition is committed to shaping the cultural identity of the GBA youth. It aims to drive young people to participate in the future construction of the GBA, as well as to become an important cultural exchange platform for young people.

The competition's categories included video, design, planning and copywriting. Winning competitors were awarded either gold, silver, bronze or excellence awards.

One such category winner was the "Dream GBA Creative Studio" entry from Jinan University. The team chose 12 animal head depictions found at the Old Summer Palace and combined them with suit brands to create the creative "beasts in suits" IP. These IPs will go to Beijing to take part in future activities at the Old Summer Palace.

Li Fuyan, a teacher of cultural industry management at Nanfang College Guangzhou, said that the competition stimulates students' enthusiasm for creation, enhances their brand awareness and improves their plan execution capabilities.