On the banks of the Pearl River, less than two kilometers from the Canton Tower, there is a beer-themed cultural and creative art zone named the Pearl River Pati Beer Culture and Creative Art District Zone.
The Pearl River Pati Beer Culture and Creative Art District Zone. [Photo/WeChat account: gzhzfb]
Walking in the zone, visitors can see bars, trendy shops, as well as cultural and creative companies everywhere. They will also encounter historic industrial buildings, such as malt silos and chimneys. The zone's mix of old and new styles highlights the relationship between modern fashion and history.
The site was formerly home to the Pearl River Brewery, which opened in 1985. It was the first brewery in China to use a complete set of foreign equipment and production technology.
The Pearl River Brewery. [Photo/WeChat account: gzhzfb]
With the city's urbanization and economic development, Pearl River Brewery moved to new premises within Guangzhou.
Luo Zhijun, deputy general manager of Guangzhou Pearl River Beer, said that in order to support the Guangzhou Asian Games in 2010, work began to rebuild the original site of the Pearl River Brewery. On the basis of preserving the site's industrial heritage, the freight wharf by the Pearl River was transformed into the Pearl River Pati Beer Culture and Creative Art District Zone.
In 2011, it began to attract foreign investment, attracting businesses involved in fashion, exhibitions, catering, and weddings, while also holding large-scale events like international beer festivals, food festivals, music festivals, as well as fashion and art exhibitions. In 2021, the beer cultural industry near the Pearl River generated 80 million yuan ($11.78 million) in revenue through the zone.