The 2022 Guangdong Game Industry Spring Festival Conference and the Pazhou Investment Promotion Conference were held in the Guangdong International Media Harbor in Haizhu district on March 3.

The events focused on the functional characteristics of key building parks in the Haizhu game industry base, with the aim of building a supply and demand matchmaking platform, as well as promoting the development of the game industry in Haizhu.

The Pazhou area of Haizhu district provides a good environment for the local game industry. It is currently home to 28 well-known companies engaged in the industry, such as Tencent, Alibaba, and Sanqi Mutual Entertainment. Pazhou's new-generation information technology service industry achieved over 52 billion yuan ($8.23 billion) in revenue last year, a year-on-year increase of 23.9 percent.

According to the 2021 Guangdong Game Industry Data Report, the scale of the game industry in Guangdong is expected to reach 232.27 billion yuan in 2021, accounting for 78.7 percent of the national total.

At the events, many companies, including Sanqi Mutual Entertainment, Guangzhou Tongwan Technology, and Guangzhou Indra Software, launched an initiative to establish the Haizhu game industry alliance.

The alliance will strive to create a supportive environment and atmosphere for the local game industry through industry linkages and strengthened cooperation, promoting the healthy development of the industry.

Aerial view of Haizhu. [Photo/WeChat account: gzhzfb]